Social media is one of the most powerful medium to connect with customers. If you use it correctly, you can create a strong personal connection with your potential customers. However, marketers often make the mistake of diving into social media without having a clear strategy and the best content writing material. . At best, this is a waste of time and at worst, it can lead to a PR disaster. To benefit from social media, you need to build a proper strategy of what you’re trying to achieve, who your customers are and what your competition is doing. A successful social media strategy is all about targeting the right people with the right messages at the right time.
If you're venturing into Social Media for your business the first thing you need to ask yourself is, What is my Social Media Strategy? The first step in creating a social media marketing strategy is to understand where you want to go. What is the purpose of your social media marketing efforts? Do you want to create or raise awareness of your brand? Are you looking to increase sales, or website traffic, or both? Is your goal to build customer loyalty and increase retention?
Having one or more Social Marketing Strategies in place before you enter the big wide world of Social Media will help you gain clarity and direction for your business.
While marketing principles remain the same, the manner in which those principles are applied within the Social space will vary depending on the platform you're using to market your business.
The four most known Social sites are Facebook, Twitter, YouTube and LinkedIn. Each represents an opportunity for businesses to target prospects in a different way.
For example, Are you a B2B business wanting to market your products or services to other business owners? Use LinkedIn.
Would you like to educate prospects and customers in a short, quick and easy to understand way? Use YouTube.
Would you like to create a community of enthusiastic fans and engage with them in a personal way? Use Facebook.
We know that a strategy is simply a method or series of steps we must take to achieve a certain outcome. Creating a social media marketing strategy requires a detailed analysis of who you'd like to target and How you're going to target them in the most effective way.