Digital marketing will have you on your toes as it requires constant updating and a track of trends which need to be implemented in order to stay on top. There are various online digital tools which act as an online digital guide and help with the analytics thereby making it easier for a business to identify the ongoing trends. An effective marketing strategy is needed to keep up with technology and generate good results.
If you operate an online business and wish to succeed make use of the following trends and increase your consumer base.
Incorporate Visual Content
Content on its own plays a very important role but it should be supported by visual elements. These could be images, logos, gifs, and animations. These elements give a strong backing to the content and make the text interesting to read. Content marketing tools can be used to create strong visual content which users will find appealing. Besides this visual content on its own is a strong brand identifier and hence should be designed in a creative manner to make your brand stand out. Research states that more than 60percent of people are visual learners and so adding a visual element will take your campaign to a whole next level.
The need for Interaction
There is no point of a campaign if it can’t create interaction between the customer and the company. This is where the need for interactive content arises. Through interactive content, you can give a boost to leads and widen customer base. If you want to differentiate your content from those of competitors, interactive content is the answer. Quizzes, videos, infographics, games, contests etc are some ways you can use carry out interactive marketing. Interaction helps a brand learn more about the audience and actually listen to what they want. Improve your rankings through search engine marketing and instill yourself in the consumers' mind. Indulge in digital certification to prove your identity and let customers know you are qualified enough to operate in the digital world.
Let your content expire
This has been perhaps one of the famous trends set by Snapchat in 2012 and gaining popularity as social media platforms like Instagram are incorporating it as well. Having content available for a set time period really builds interests of users as they remain curious to view it before it disappears.
Go live and convey your message
If you have something new to offer and want people to know about it live video streaming is one effective way. It has been getting popular especially after Facebooks founder used it to talk about a new feature. Even statistics prove that people view live videos three times longer than when they aren’t being shown live.
Provide customer service 24/7
Your company is likely to collapse if customer service isn’t up to the mark. It is advised to have availability of customer service 24/7 who will deal with queries then and there. The more the delays, the less satisfied the customers and hence poor business performance. Nobody wants bad reviews on a social media forum, therefore, have a powerful and competent customer service team ready.