Banner is the advertisements that appear on any website and are displayed among other website content to attract potential clients or customers towards your website or the product that you are offering. People in the digital marketing sell the banner space to different owners of websites who urge a huge traffic directing to their website in a short span of time.
It is not a recent concept and Online Marketing firms are every day looking for banners to make their marketing campaigns better and enforceable. Banner with their creativity and design can attract a lot of traffic to your site. Attractive images, animations, and flash can make your banner ads very effective and result producing by displaying on host websites. Online Banner Advertising usually comes in handy as an advertising tool, so as for any advertising tools, its contents should be concise and the banner ad itself should be well aware how to demonstrate their idea by adopting a creative methodology. The caption on the banner ads should be exciting as well as catchy enough so that it immediately attracts the user to visit your website template for a detailed description of the services you have to offer the market. Basically, banner ads will promote your brand and popularize your concept.
Before you start making a banner for your site, you will have to properly plan it.
Banner size should of total relevant with no extra information. They come in different shapes and sizes. They could be either rectangular or squarish, in the center of the screen or at the side of it. It can even be displayed at the bottom of a website. Standard sizes of banners are 468 x 60 and 728 x 90. Popular websites template display banners of the size of 300 x 250 on your websites. It is important to make sure you are placing your banner on an appropriate web site. One thing should be kept in mind that irrelevant banners should never be posted on websites which are not relating to the services offered by them.
To know more about banner advertising, you can click the link for a best free online tutorial about it.