Running a website without any traffic triggers you to go and look for the reason. Many people don't know much about digital advertising. SEO is basically search engine optimization where you use different techniques to increase traffic on your website and not only this instead obtaining high-rank placement in the Search Engine Results Page (SERP).
Off Page SEO includes optimizing your brand's online and offline occurrence using different methods. It helps in building your website worth and makes it famous on the internet. But it's not a one day task to go off boundaries. You have to keep track and work on it very consistently and patiently to have desired results. Because Off-Page does not stick with few things including link building. It's something more than this.
In this method you basically build new and external links for your website, It is all your effort to create more population on your site. It will help you rank higher comparative to your competitors. You have to be very keen what is your niche, what you are providing your users. When users get engaged they will refer your website to their fellows or in their social circle. This is what you need and will help you to succeed. In this particular side, webmaster gives you more frequent ways to build more links in comparison to this.
• Forum Signature
It is about including link in signature so that when you comment on forums you can get a link back.
• Comment Linking
Many people post comments on different websites to get back a link.
• Blog Directories.
When something is highlighted in any article and pointing to some other link of any website.
• Shared content directories.
To "follow" and "No follow"
Here is another important thing which is, you have to keep in mind that what is "follow" and No follow" as it defines the trust to consider link or not. If its "follow" that means it will be considered as "vote" in the search engine. "No Follow" will not give you favor in link building instead it will be fruitful in giving you traffic. Online Digital Tools helps you to check stats for your site as well.
Now networking is expanding day by day. Social media is effective digital marketing establishment tool which helps you in your "Online Reputation Management. People now spend most of their time on social sites. Creating an account on popular sites is a fundamental step through which you can start promoting and marketing.
Attractive photos with relevant and winning description could do a favor for you and it will be highly effective. You can also share these images of your site on different social sites. People spend less time on images and easily get what the message is.
Video marketing is also very effective way to give more information in short span of time. When people are not in the mood to read or they don't want to pay attention, Here video works well. YouTube is a great source of videos.
All this is major keys to off-page. If you are able to manage these things you could increase worth of your site in the market with consistency.