Online banner advertisements are rectangular digital advertising services which appear on websites and vary a lot in the way they look and what they are about. But they all share the same common objective to encourage a viewer to click on the ad and then be taken to the advertisers website.
Banner ads are available in many different sizes and are measured in 'pixels'. A pixel is the smallest unit of color that makes up images on a computer screen.
The size of ad banner you choose for your work from home online business is dependent on your budget, the position of the banner in the website, the amount of traffic to the website and how long the banner will be online.
How to Create an Online Banner Ad?
Once you have chosen a website template on which to advertise for your work, you will have to supply the artwork for the banner. This is normally supplied via an upload to a link that that website owner will provide you. Often, your affiliate partner or merchant for your home online business will have ready made banner artwork for you to upload to your chosen website. All you have to do is supply the link to where the viewer will go when they click on your ad.
There are also several free online banner creators where you can create your own ad. You can also outsource the creation of your banner graphics. There are many online resources available.
How to Book an Online Banner Ad?
Most websites will have an area where it will provide details of the costs to advertise on their website. If not, you can contact the website owner direct and ask for details.
To save contacting loads of different websites to find out their rates and statistics, there are several 'broker websites' who provide all the information for you. It can save time as these websites provide all the info on costs for a huge variety of different websites.
The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number if impressions (how often the ad is shown). If you are just starting out with your home online business, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.
Does online banner advertising work?
Some web 'experts' say that banner advertising is not effective and some say that it is a very successful way to drive traffic to your website. As mentioned before, online banner advertising is like any other type of advertising. You must ensure that your banner gets the attention of your target audience and create interest in your services or products.